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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Firdausa, Natasya Amatul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Product Quality, Brand Image, and Influencer Endorsement on Purchase Decisions for Skintific Skincare Products Firdausa, Natasya Amatul; Baskoro, Heru
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.469

Abstract

The objective of this study is to analyze the partial and simultaneous effects of product quality, brand image, and influencer endorsement on purchasing decisions for Skintific products. The population for this research consists of all consumers who have used Skintific products at least once in the Gresik region. The analysis method involves primary data collected from 150 respondents using accidental sampling. The tests conducted include validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, F-test, t-test, and coefficient of determination test. The study concludes that product quality, brand image, and influencer endorsement have a positive and significant impact on purchasing decisions when analyzed individually.
The Effect of Product Quality, Brand Image, and Influencer Endorsement on Purchase Decisions for Skintific Skincare Products Firdausa, Natasya Amatul; Baskoro, Heru
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.469

Abstract

The objective of this study is to analyze the partial and simultaneous effects of product quality, brand image, and influencer endorsement on purchasing decisions for Skintific products. The population for this research consists of all consumers who have used Skintific products at least once in the Gresik region. The analysis method involves primary data collected from 150 respondents using accidental sampling. The tests conducted include validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, F-test, t-test, and coefficient of determination test. The study concludes that product quality, brand image, and influencer endorsement have a positive and significant impact on purchasing decisions when analyzed individually.
Co-Authors Heru Baskoro