This study aims to examine the effect of Service Quality on Customer Satisfaction at Melodia Hostel in Pobierowo, Noth of Poland, Polandia. The regression analysis, F test and t test, were conducted in order to acknowledge the relationship among the independent variables (tangibility, reliability, responsiveness, assurance, and empathy) on Customer's Satisfaction. This study is explanatory research. 100 questionaire were distribute to Melodia's Hostel guest who were staying for more than two times in tree years. The sampling  technique used  is purposive  sampling  and  the  research  instruments were  tested using the validity test, reliability test, and classical assumption test. The hypothesis testing used F test and t test in multiple  regression  analysis. The  multiple  regression  showed  that  simultaneously  and  partially Tangibility, Reliability, Responsiveness, Assurance, and Empathy had significant effect on Customer's Satisfaction. The dominant test shows that Assurance has dominant effect on customer's satisfaction.Keywords: service  quality,  tangibility,  reliability,  responsiveness,  assurance,  empathy,  customer satisfaction.
Copyrights © 2014