<![CDATA[This study aimed to determine the effect of Advertising (X1), Sales Promotion (X2), Interactive Marketing (X3), and Event Marketing (X4) on purchasing decision (Y)  at  Hawai  Waterpark Malang. A total of  215 respondents  were selected on this study using purposive sampling techniques and methods of non- probability sampling by filling out a questionnaire that has been through the test validity and reliability to obtain data. Data were analyzed using multiple linear regressions. The analysis showed that, variable Advertising (X1), Sales Promotion (X2), Interactive Marketing (X3), and Event Marketing (X4) have significant influence  partially  on  purchasing  the  entrance/admission  ticket  to  Hawai Waterpark Malang, with Fcount 38.477 and significance 0,000. The results of this analysis suggest that, variable Advertising (X1) dominant influence by 43% in influencing purchasing decisions. Value Adj. R2 obtain the results for 0.412, which means  the variable advertising (X1), sales promotion (X2),  Interactive Marketing (X3), and event marketing (X4) is able to influence consumer purchase decisions  to  enter Hawai  Waterpark  at  42.3%  and  the  remaining  57.7%  is explained by other factors not discussed in this study. Keywords:  Advertising,  Sales  Promotion,   Interactive  Marketing,  Event Marketing, and Purchasing Decision.]]>
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