<![CDATA[Perforance  measurement  is  a  measurement  used  to  help  improve  a company's  management  performance.  In 2014  -  2015  UB  Guest  House experienced  a  decrease in management  performance  therefore  this  study aims to measure  the  performance  of UB Guest  House  as  a  whole not  only in terms of financial but  in  terms  of  non-financial so  it  can  be  used  as  a  benchmark  in planning  and improving  activityy  in  UB  Guest  House  Malang continuously. This research is quantitative descriptive research and  uses field research or observation techniques  to  collect  data.The primary data  is  in  the  form of questionnaire  and explained by Balamced Scorecard (BSC). From the analysis result using four perspectives  in  Balanced  Scorecard,  it  showed  that  overall UB  Guest  House performs well and has a balance performance.Keywords: Balanced Scorecard, Financial Perspective, Customer Perspective, Internal Business Perspective, Growth Perspective and Learning. ]]>
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