<![CDATA[This study aims to determine whether the variable Price, Product Availabilitysimultaneously and parcelly influence the Purchase Intention of Semen Tiga Roda Consumers. This research uses explanatory research method with quantitative approach. The population in this study is the Semen Tiga Roda consumers with a total sample of 100 respondents. Analysis of the data used in this study is the instrument test method, the classic assumption test, multiple linear regression analysis and hypothesis test. This test was carriedout using SPSS 21 Statistical Software. The results showed that the variable Price partially had a positive and significant effect on Purchase Intention, indicated by the t value of 8.792 t Table of > 1.980 with a Sig. t= 0,000. Then the variable Product Availability partially had a positive and significant effect on Purchase Intention, with a t value of 4.312 > t Table (1.980) with a Sig. t = 0,000. Then for the value of R. Square (R2) obtained a value of 0.544 shows that the regression modelused is able to explain the effect of variable Price and Product Availability on Purchase Intention of 54.4%, while the remaining 45.6% is explained by other variables which is not included in this study. ]]>
Copyrights © 2020
