Applied Business and Administration Journal (ABAJ)
Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo

Analisis Electronic Service Quality pada Aplikasi Gojek (Studi pada Masyarakat Kota Garut)

Alkadri, Mohamad Habib (Unknown)
Mukaram (Unknown)



Article Info

Publish Date
30 Sep 2022

Abstract

Gojek is the pioneer of transportation in the first network in Indonesia which has been operating since 2010. The various online transportation services provided by Gojek are very diverse. The variety of services offered by Gojek makes the Gojek application have a lot of electronic services in it. The response of application users is not always positive with the existing electronic services in the Gojek application, but there is the possibility of a negative response given by users to the Gojek application. This phenomenon became the focus of research to determine the Quality of Electronic Services on the Gojek Application, by taking a study of the people of Garut City. In this study using quantitative descriptive analysis method, with the basis of the analysis is the calculation of the mean (average), standard deviation, maximum and minimum values. Respondents are Gojek application users in Garut City. Collecting data using an online questionnaire, namely Google Form with 104 respondents. The results of this study conclude that the quality of electronic services on the Gojek application is included in the Good criteria. The dimension that gets the highest score is the Efficiency dimension, while the dimension that gets the lowest score is Compensation.

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Journal Info

Abbrev

abaj

Publisher

Subject

Economics, Econometrics & Finance

Description

Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, ...