eProceedings of Management
Vol. 11 No. 1 (2024): Februari 2024

SWOT Analysis Of Cisande Tourism Village Assisted By Rumah Zakat SDG 8.9 Sustainable Tourism With CBT Approach

Yuza, Rico Ayatul (Unknown)
Lubis, Ratna Lindawati (Unknown)



Article Info

Publish Date
29 Feb 2024

Abstract

Village tourism is on the rise in Indonesia, with programs like Desa Wisata Rumah Zakat actively promoting it in supported regions. This program has effectively alleviated poverty and empowered beneficiaries to participate in Rumah Zakat's initiatives. The research's primary goal is to assess the program's strengths, weaknesses, opportunities, and threats through a SWOT analysis. Strengths include increased local community involvement, streamlined decision-making processes, environmental upkeep, and support for local micro, small, and medium-sized enterprises (MSMEs). Weaknesses involve challenges in achieving program targets due to inadequate stakeholder coordination and limited community awareness. Opportunities lie in implementing new strategies and garnering support from non-governmental organizations (NGOs). Additionally, the growing tourism sector offers economic prospects for the local community. Threats encompass financial constraints, the delicate balance between tourism development and environmental conservation, and political uncertainties, which could jeopardize the program's sustainability. This research draws from management theories, sustainable empowerment principles, and a Community-Based Tourism approach to identify issues in empowered villages aligned with SDG 8.9. Qualitative methods such as interviews and field observations are employed and validated through triangulation techniques to maintain research objectivity. The study aims to develop innovative and sustainable tourism strategies in line with SDG 8.9. Keywords—UT analysis of SWOT,community based tourism, Cisande Village

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Journal Info

Abbrev

management

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing ...