Journal of Sustainable Business and Management
Vol. 4 No. 2 (2024): Journal of Sustainable Business and Management

How Employee Satisfaction and Intrapreneurship Influence Business Growth: Evidence from Travel Agents in Jembrana

Pekerti, Luh Gede Putri Kusuma (Unknown)
Marini, Putu Lidia (Unknown)



Article Info

Publish Date
28 Oct 2024

Abstract

This study aims to analyze the influence of employee satisfaction and intrapreneurship on firm growth in travel agent companies in Jembrana Regency. In facing increasingly tight competition, companies in this sector need effective strategies to support sustainable growth. Therefore, it is important to understand how employee satisfaction and the implementation of intrapreneurship culture can affect company growth. The research method used is a quantitative approach with a descriptive correlational research design. Data were collected through questionnaires distributed to 15 travel agent companies in Jembrana Regency, involving 150 respondents, consisting of company managers and employees. The results of the regression analysis showed that employee satisfaction (coefficient 0.55, p <0.05) and intrapreneurship (coefficient 0.45, p <0.05) have a significant positive effect on firm growth. This finding indicates that companies that are able to increase employee satisfaction and encourage intrapreneurship culture tend to experience better growth, both in terms of revenue, number of customers, and market expansion. This research makes an important contribution to understanding the internal factors that support the growth of companies in the travel agency sector.

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Journal Info

Abbrev

justbest

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Sustainable Business and Management (JUSTBEST), 2776-6934 (Electronic ISSN) is a scientific journal that publishes original articles based on the latest knowledge, research, and applied research as well as the latest scientific developments in economic, business, management and open to ...