<![CDATA[This research aims to examine the empowerment of Micro, Small and Medium Enterprises (MSMEs) in Aek Loba Afdeling I Village through the use of social media as a marketing tool. With the rapid development of information technology, social media has become an effective platform for increasingthe visibility of MSME products and reaching wider consumers. The method used in this research is descriptive qualitative, with data collection through interviews, observation and documentation studies. The research results show that the use of social media has hada positive impact on increasing sales of MSME products in the village. In addition, training and assistance in using social media is a key factor in the success of marketing strategies. This research concludes that empowering MSMEs through social media not only increases sales, but also builds brand awareness and customer loyalty, thereby contributing to local economic growth.]]>
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