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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Aryunita, Srika
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Economics, Econometrics & Finance

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Pemberdayaan UMKM Desa Aek Loba Afdeling I Melalui Penggunaan Media Sosial Sebagai Sarana Pemasaran Guna Meningkatkan Penjualanan Aryunita, Srika; Raisal, Abu Yazid
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6332

Abstract

This research aims to examine the empowerment of Micro, Small and Medium Enterprises (MSMEs) in Aek Loba Afdeling I Village through the use of social media as a marketing tool. With the rapid development of information technology, social media has become an effective platform for increasingthe visibility of MSME products and reaching wider consumers. The method used in this research is descriptive qualitative, with data collection through interviews, observation and documentation studies. The research results show that the use of social media has hada positive impact on increasing sales of MSME products in the village. In addition, training and assistance in using social media is a key factor in the success of marketing strategies. This research concludes that empowering MSMEs through social media not only increases sales, but also builds brand awareness and customer loyalty, thereby contributing to local economic growth.
Co-Authors Abu Yazid Raisal