Aryunita, Srika
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The Effect of Training and Competence of Human Resources on Employee Performance in an Islamic Perspective (Case Study of the Trade and Cooperative Office of Labuhan Batu Utara Regency) Aryunita, Srika; Dahrani, Dahrani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6774

Abstract

Performance refers to work achievement. Training helps employees improve their skills and knowledge, especially when learning and experience are lacking. In an Islamic perspective, performance includes not only results but also intentions, processes, ethics, and societal impact. Employees who work with sincerity, trustworthiness, and professionalism will receive blessings in both life and work. Surah At-Tin (4) encourages people to utilize Allah's gifts, which means being grateful and making the best use of resources. The issue in this study is the impact of human resource (HR) performance and competence on employee performance at the Trade and Cooperatives Service of North Labuhan Batu Regency. Effective training and competency development are essential for improving employee performance and achieving organizational goals. A lack of competence negatively affects performance, which in turn impacts government development and the institution’s reputation. This study aims to examine the effect of training and HR competence on employee performance, both individually and together. The findings show that 57.6% of employee performance is influenced by training and HR competence. Employee performance is crucial as it determines their contribution to the organization and, ultimately, national development.
Pemberdayaan UMKM Desa Aek Loba Afdeling I Melalui Penggunaan Media Sosial Sebagai Sarana Pemasaran Guna Meningkatkan Penjualanan Aryunita, Srika; Raisal, Abu Yazid
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 2: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6332

Abstract

This research aims to examine the empowerment of Micro, Small and Medium Enterprises (MSMEs) in Aek Loba Afdeling I Village through the use of social media as a marketing tool. With the rapid development of information technology, social media has become an effective platform for increasingthe visibility of MSME products and reaching wider consumers. The method used in this research is descriptive qualitative, with data collection through interviews, observation and documentation studies. The research results show that the use of social media has hada positive impact on increasing sales of MSME products in the village. In addition, training and assistance in using social media is a key factor in the success of marketing strategies. This research concludes that empowering MSMEs through social media not only increases sales, but also builds brand awareness and customer loyalty, thereby contributing to local economic growth.