IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 6 No 6 (2023): November 2023

Digitalized Ship Maintenance Management System Website Application Innovation Strategy Using Design Thinking Method

Wicaksono, Bayu Mahardika (Unknown)
Pratiwi, Emmy (Unknown)
Wahyurini, Octaviyanti Dwi (Unknown)



Article Info

Publish Date
30 Nov 2023

Abstract

Purpose: The purpose of the study is to explore the benefits of digitalization, specifically in the context of PT Biro Klasifikasi Indonesia's (PT. BKI) digital transformation efforts. The focus is on how digitalization can enhance operational efficiency, productivity, customer service, and global competitiveness in the maritime industry. Method: The research employs the design thinking method to identify and address customer needs and challenges. It highlights the development of the "Digitalized Ship Management Maintenance System" application, showcasing its role in simplifying ship maintenance processes. The study uses a customer-centric approach to determine modules that provide effective solutions to identified issues. Result: The Digitalized Ship Management Maintenance System application is designed to streamline ship maintenance for customers. Utilizing design thinking, the study identifies customer problems and develops modules to address them. The application offers direct integration with PT. BKI's survey status, strengthening its international classification standing. Additionally, it supports government data integration, ensuring safety and environmental protection in Indonesia's maritime areas. Implication: The implications of the study underscore the significance of digital transformation for companies in the maritime sector, particularly for PT. BKI. The "Go Global" and "Big Top 5 Asia" targets align with the broader benefits of digitalization, including enhanced operational efficiency, global market access, and improved customer service. The developed application serves as a tangible outcome of the digitalization process, contributing to PT. BKI's competitiveness and its role as a trusted classification body.

Copyrights © 2023






Journal Info

Abbrev

ijebd

Publisher

Subject

Economics, Econometrics & Finance

Description

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and ...