<![CDATA[Developments in tourism development experience dynamics and rapid adaptation. Tourism activity is a good development catalyst. Tourism activity increased economic growth increased. This economic growth can have an impact on the level of population welfare and is expected to be able to reduce economic problems such as: unemployment and poverty. Tourism has a positive trend in terms of quantity in Indonesia. Phenomena like this should be responded positively by the government by making improvements and enhancing the quality and quality of tourism activities in Indonesia. So far, tourism activities have not been fully supported by quality road access to tourist attractions and the lack of nature conservation efforts. Sustainable tourism reduces the negative impacts of tourism activities on the environment, society and the economy to achieve an ecological balance that is sustainable, economically viable, and ethically and socially just. The Pentahelix tourism development model is expected to be able to realize sustainable tourism. The Pentahelix style of the five elements is referred to as a determinant of tourism success. "The formula is ABCGM, Academician, Business, Community, Government, Media. The five elements must be compact, support each other, build a conducive tourism climate. Sustainable Tourism that is to create harmonization and ensure the quality of activities, facilities, services, and to create tourism benefits and experiences in order to provide benefits and benefits to society and the environment. One of the tourism destinations for PTPN IX Jolotigo Plantation Agrotourism, Pekalongan Regency has a big role in national development. The Pentahelix Model for Sustainable Tourism Development with a role model, namely PTPN IX Jolotigo Tea Plantation Agrotourism, Pekalongan Regency must have concern for the environment, local community welfare, and cultural preservation. Agrotourism management is guided by Sustainable Tourism. In terms of social networking, PTPN IX Jolotigo Pekalongan Regency, which is owned by BUMN as the owner of Tea Plantation Agrotourism, certainly establishes relationships with various parties, namely Academicians, Companies, Communities, Pekalongan Regency Regional Government, and the Media.Keywords: Pentahelix Model, Sustainable Tourism, Agrotourism, Pekalongan Regency.]]>
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