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All Journal DERIVATIF Jurnal Manajemen & Keuangan Journal Of Management Science (JMAS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis Jurnal Berdaya Mandiri Bakti Cendana: Jurnal Pengabdian Masyarakat Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Arastirma CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Society: Jurnal Pengabdian Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Bisnis Inovatif dan Digital

Wenti Ayu Sunarjo

Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pekalongan

Author-ID : 392668

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IDENTIFIKASI LIMA TAHUN PASCA PENGUKUHAN BATIK OLEH UNESCO TERHADAP PERKEMBANGAN IKM BATIK DI KOTA PEKALONGAN (Studi Kasus di kampung Batik kauman dan Kampung Batik Pesindon) Sunarjo, Wenti Ayu; Mutadin, Mutadin; Maghfiroh, Maghfiroh
JURNAL LITBANG KOTA PEKALONGAN Vol 7 (2014)
Publisher : BAPPEDA Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.351 KB)

This research entitle â€œIdentification of Post-Inauguration Five years Batik by UNESCO Against IKM Developments in Pekalongan Batik Cityâ€ has the aim to testing corelation among variables to reality faced are the poor track record or clear documentation related economic development in Village Batik Kauman and Tourism Village Batik Pesindon post-inaugural Batik Indonesia by UNESCO. This research includes the quantitative descriptive research that use the descriptive statistic analysis method. The population is all of ceaftman at village batik kauman and tourism village batik pesindon, Pekalongan city. The number of samples was determined by the method of interview on some IKM contained in the research object, especially IKM who take charge of the village community kauman batik and batik pesindon tourist village. The result of this research show thah that have affected the development of SMEs batik in Pekalongan city, especially in villages kauman batik and batik pesindon tourist village there are three variables, namely, the number of SMEs, the amount of labor and production capacity. Where these three things are very influential on the turnover obtained. Keywords : five years after the inauguration of batik by UNESCO, the development of batik IKM

Pengaruh Citra Perusahaan dalam Mempertahankan Eksistensi UMKM Pekalongan di Masa Pandemi Covid-19 dan Era New Normal Wenti Ayu Sunarjo; Amalia Ilmiani; Siti Nurhayati
Jurnal Manajemen dan Keuangan Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v10i2.3413

The impact felt during the spread of the corona virus was very large, especially on the country's economy, one of the most vulnerable sectors is MSMEs which are the driving force of the country's economy. Consumers began to limit their consumption due to deteriorating financial conditions. Moreover, consumers really want satisfaction when choosing MSMEs that are considered able to provide prices that are in accordance with financial conditions during the Covid-19 pandemic, are able to provide good service, and are able to maintain the company's existence by creating a positive image, so that consumers feel satisfied. The purpose of this study is to examine the impact of the Covid-19 outbreak on the MSME business, how people are consistent in using Indonesian MSME products because they are familiar with their image and quality, so that MSMEs can still maintain their existence in the face of crises in that era. The level of technological readiness in research This is at the basic research stage with the output target is to obtain data from a questionnaire about how great the existence of Indonesian local MSMEs is able to survive during the COVID-19 pandemic until a new era is normal. The sample used in the study used a random sampling technique to randomly select consumers of Indonesian local MSME products throughout Indonesia, with data analysis techniques using Structural Equation Modeling (SEM). The result is that company image is able to mediate service quality on customer satisfaction, but is not proven to mediate customer satisfaction prices. This opens the door for future research.

IDENTIFIKASI LIMA TAHUN PASCA PENGUKUHAN BATIK OLEH UNESCO TERHADAP PERKEMBANGAN IKM BATIK DI KOTA PEKALONGAN (Studi Kasus di kampung Batik kauman dan Kampung Batik Pesindon) Wenti Ayu Sunarjo; Mutadin Mutadin; Maghfiroh Maghfiroh
JURNAL LITBANG KOTA PEKALONGAN Vol. 7 (2014)
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Daerah (Bappeda) Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v7i0.88

This research entitle “Identification of Post-Inauguration Five years Batik by UNESCO Against IKM Developments in Pekalongan Batik City” has the aim to testing corelation among variables to reality faced are the poor track record or clear documentation related economic development in Village Batik Kauman and Tourism Village Batik Pesindon post-inaugural Batik Indonesia by UNESCO. This research includes the quantitative descriptive research that use the descriptive statistic analysis method. The population is all of ceaftman at village batik kauman and tourism village batik pesindon, Pekalongan city. The number of samples was determined by the method of interview on some IKM contained in the research object, especially IKM who take charge of the village community kauman batik and batik pesindon tourist village. The result of this research show thah that have affected the development of SMEs batik in Pekalongan city, especially in villages kauman batik and batik pesindon tourist village there are three variables, namely, the number of SMEs, the amount of labor and production capacity. Where these three things are very influential on the turnover obtained. Keywords : five years after the inauguration of batik by UNESCO, the development of batik IKM

Video Teaser Batik Edu-Tourism Sebagai Promosi Iconic Pariwisata Kota Pekalongan Wenti Ayu Sunarjo; Victorianus Aries Siswanto; Amalia Ilmiani
JURNAL LITBANG KOTA PEKALONGAN Vol. 19 No. 2 (2021)
Publisher : Badan Perencanaan Pembangunan, Penelitian dan Pengembangan Daerah (Bappeda) Kota Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54911/litbang.v21i1.156

This research produces information products about Pekalongan city batik educational tourism packaged in audio-visual form with the aim of increasing Pekalongan City's daytime power through audio-visual promotional media innovations that carry the concept of educational travel on the local wisdom product "Batik" which is the identity of Pekalongan City, which can attract tourists to visit Pekalongan city to take an educational tour after watching Video Teaser Batik Edu-Tourism. Research and development research or research and development (R&D) with a qualitative approach that produces competitive video innovations in promoting batik educational tourism. Batik educational tourism locations are presented based on five useful concepts of batik edu-tourism, namely: learning tourism, technique tourism, heritage tourism, community tourism, and shopping tourism which are also the hallmark or differentiation of the edu-tourism video in this video. The selection of destinations in the video is due to the prominent potential in tourism and batik education and refers to the prima donna destinations in Pekalongan City. In line with the branding of the city of Pekalongan, namely the world city of batik, this video is a special attraction for tourists who watch, as evidenced by the enthusiasm of the batik-edu tourism teaser video viewers which has increased significantly. Keywords: Batik, edu-tourism, video teaser, iconic, Pekalongan

PENGARUH KUALITAS LAYANAN INTERNET BANKING SECARA KESELURUHAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada Bank BNI Pekalongan) Siti Nurhayati; Wenti Ayu Sunarjo
Pena Jurnal Ilmu Pengetahuan Dan Teknologi Vol 24, No 1 (2013): Pena Maret 2013
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v24i1.74

Abstract The aims of this research is to analize the dimensions of internet banking, there have 3 dimensions : (1) online customer service quality, (2) online information system quality, and (3) banking service product quality, and their influence to customer’s satisfaction. The analyze done by intervening regression model with SPSS, and than examine both partial and simultaneous hypothesis. The sample amount 152 customers of BNI Pekalongan that using the internet banking service. The procedures of analysis are : a. testing the instrument with validity and reliability, b. testing the classic assumption with normality, multicolinearity,and heteroscedasticity, c. intervening regression analysis with 2 models (substructure) regressions, d. testing the partial and simultan hypothesis The result of substructure 1 regression, show that on partial test, 3 independent variables above has the positive and significance influence to overall internet banking quality service at the level of significance 95 % ( or at α 5 % ). On the simultaneous test also has the significance influence result. The test hypothesis of substructure 2 regression, showthat overall internet banking quality service has the significance influence. By those result, the management of BNI Pekalongan must optimalized the quality of internet banking service that can increasing the customer’s satisfaction, because it was make the positive effect of corporate image by the word of mouth informations. KEYWORDS : customer service; information system internet banking

Analisis SWOT Sebagai Pengembangan UMKM Berbasis Ekonomi Kreatif Destinasi Pariwisata Batik Kota Pekalongan Wenti Ayu Sunarjo; Amalia Ilmiani; Arum Ardianingsih
Pena Jurnal Ilmu Pengetahuan Dan Teknologi Vol 33, No 2 (2019): PENA SEPTEMBER 2019
Publisher : LPPM Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jurnalpena.v33i2.900

Creative economy that is very synonymous with creative industry activities, at the moment is considered capable of making a very significant contribution to the regional economy. Creative economy is essentially focused on industries that create goods and services that rely on expertise, talent and creativity as sustainable intellectual property. Micro, Small and Medium Enterprises (MSME’s) are one of the business sectors that can develop and be consistent in the national economy. MSME’s have always been a good place for the creation of productive employment.The purpose of this research was to formulate a SWOT analysis (Strengths, Weakness, Opportunities, Threats) on the development of creative economy as a step in developing creative economy-based Micro Small and Medium Enterprises (MSMEs) in Pekalongan City through applicable development strategies, while the objectives of the research These are MSMEs that are spread in Pekalongan City which have a carrying capacity for Pekalongan City batik tourism.The level of technological readiness in this research is at the basic research stage with its output target is to obtain data from observations and interviews with informants through questionnaires related to efforts made by creative economy-based MSMEs to drive batik tourism destinations in Pekalongan which become the leading sectors of Pekalongan City. Data analysis using descriptive analysis techniques with SWOT analysis (Strengths, Weakness, Opportunities, Threats) to create a strategy for the development of creative economy-based MSMEs as a driver of tourism destinations in Pekalongan City.

PENGARUH KOMPENSASI, PELATIHAN DAN PERAN SUPERVISOR TERHADAP KINERJA PADAKARYAWAN PAGUYUBAN BATIK SI JAMBE, KECAMATAN WONOKERTO, KABUPATEN PEKALONGAN Wenti Ayu Sunarjo
Jurnal Ekonomi Dan Bisnis Vol 14, No 1 (2014): Jurnal Ekonomi dan Bisnis, Maret 2014
Publisher : Fakultas Ekonomi Universitas Pekalongan

This research entitle “The Influence of Compensation, Training, and Supervisor Role to The Performance of employees batik club at Sijambe village, Wonokerto, Pekalongan” has the aim to testing corelation amongvariables to reality faced are the poor performance of employees batik club at Sijambe village, Wonokerto,Pekalongan. This research includes the quantitative research, that use the path analysis method. The population is all of ceaftman of batik club at Sijambe village, Wonokerto, Pekalongan Regency. Thesamples amount take with forecasting interval, and use the purposive sampling method to take the samples. The result of this research show thah compensation and training variables have no significanceinfluence to employee performance. But the supervisor role variable has the significance influence to employeeperformance Batik club at Sijambe village, Wonokerto, Pekalongan Regency. Keywords: compensation, training, supervisor role and performance.

KAJIAN KOMPARATIF ATAS FAKTOR-FAKTOR PEMBENTUK ORGANIZATION CITIZENSHIP BEHAVIOR (Kasus pada Institusi Pelayanan Publik versus Perusahaan Konvensional) Siti Nurhayati; Wenti Ayu Sunarjo
Jurnal Ekonomi Dan Bisnis Vol 22, No 2 (2019): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2019
Publisher : Fakultas Ekonomi Universitas Pekalongan

This study aims to examine the differences of the factors that can influence the Organization Citizenship Behavior (OCB) between those applied to conventional companies and those applied to public service organizations. The object of research under study is PT. Pismatex Pekalongan and regional public hospital Bendan Pekalongan City,where the unit of analysis is employers. The sample consisted of employees in both objects, amounting to 94 and 64 people. Processing data by descriptive method. The results indicate that the influence’s factor in OCB are applied in conventional companies is significant different in public service organizations. In more detail the results of hypothesis testing known that in conventional companies, the variables of job satisfaction, gender, and age of employees dominate the effect is OCB more than other variables. Whereas in public service organizations, the more dominant variables affecting OCB is organizational climate. Keywords: Organization Citizenship Behavior

D DETERMINANTS OF PURCHASE INTENTION TENDENCIES OF CAREER WOMEN ON GREEN PRODUCTS Wenti Ayu Sunarjo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3559

Human concern for health has been increasing and requires business people to provide solutions to health problems through the marketing of green products. Gender and occupation are demographic factors that are thought to influence the purchase of green products. This study aims to examine the model that presents the influence of lifestyle, green products, and social media marketing on purchase intention in career women. The research method used is a survey. The quantitative approach is done by using a multiple regression model. Questionnaires were used to collect data on samples of consumers of green products in Central Java and the Special Region of Yogyakarta with 252 respondents, namely career women. The measurement scale uses a Likert scale. Data analysis using multiple linear regression analysis with questionnaires distributed online using google forms. The results of the study confirm that lifestyle, green products, and social media marketing are predictors of purchase intention on green products. The results show that social media marketing has a greater influence on purchase intention compared to a healthy lifestyle and the power of green products themselves. In addition, this study also discusses the implications of the findings and identifies areas for future research.

PENGARUH BRAND IMAGE DAN ETIKA BISNIS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK JIMS HONEY PEMALANG Ulfakhatun Ulfakhatun; Wenti Ayu Sunarjo
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2023): JURNAL EKONOMI DAN BISNIS MARET 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v26i1.2920

Increasing technological developments cause consumers to be selective in making purchasing decisions. The study aims to determine whether Brand Image and Business Ethics have a significant effect on Purchasing Decisions both partially and simultaneously. Case studies conducted on Jims Honey consumers in Pemalang. The data collection technique in this study used a questionnaire in the form of a google form and literature review. Of the total research population of 35 people who were also used as samples (Saturated Sample). The instrument test used is validity test, reliability test and classical assumption test while the analysis to test the hypothesis is multiple linear regression analysis, t test and F test. This study concluded that Brand Image has a positive and insignificant effect on purchasing decisions partially, Business Ethics has a significant positive effect on purchasing decisions partially, Brand Image and Business Ethics have a positive and significant effect on purchasing decisions simultaneously (together).

Co-Authors ADITYA DIMAS WAHYU SASONGKO Aditya Dimas Wahyu Sasongko Adityaningrum, Fatimah Alilisa Rahmawati Amalia M.Si SE. Ilmiani Ari Muhardono Arum Ardianingsih Astuti, Vivi Puji Bunga Maulidya putri Choliq Sabana Danang Satrio Dewi Sinta Wati Dwi Edi Wibowo dwi hartanto Dwi Susilo Edi Wibowo, Dwi Evi Latifah Fadhilah, Wafa Khansa Fadhilah, Wafa Khanza Faiz Tyas Hanifah Farha Neha, Madhu Hanifah, Faiz Tyas Hanifah, Fika Fikrotul Harimurti Harimurti Isnah Karimah Istianah, Laili Khairuna, Raisa Rahma Laelatul Maulida Maghfiroh Maghfiroh Maghfiroh Maghfiroh Meliza Meliza Milzam, Muhammad Muhammad Lukman Mukhamad Adzar Mukhamad Adzhar Sultan Mulyanto Murty, Daru Anggara Mutadin Mutadin Mutadin, Mutadin Nadia Putri Kamila Nasution, Nur Baiti Nauval Rabbani Ni'mah, Syarifatun Nila Oktaviani Nila Oktaviani Nur Ermawati Nur Susanti Rabbani, Nauval Rachmawati Rengga Kusuma Putra Ristiawati Sarah Rum Handayani Sari, Tarismha Winda Sasongko, Aditya Dimas Wahyu Setia Dwi Wardhani Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurhayati Siti Nurlaela Syafa, Muhammad Arju Titi Rahayu Prasetiani Ubaidillah Ulfakhatun Ulfakhatun Victorianus Aries Siswanto Vivi Puji Astuti Wafa Khanza Fadhilah Wahyuningsih Wahyuningsih Yovita Christi Zahrani, Amalia Azra

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