<![CDATA[. In the digital economic ecosystem, the cashless economy is becoming a trend and bringing about a cashless society, however, based on research, cash transactions are still a trend in society, even though currently many digital banking transaction services have developed. This research aims to determine whether there is an influence of effort expectancy, performance expectancy, facilitating conditions, and social influence on the use of QRIS in the preferences of the people of West Sumatra Province. The data for this article was obtained through a questionnaire. The sample in this research was the people of West Sumatra who used QRIS as a means of non-cash payment as many as 100 people. The data analysis used is validity testing, reliability testing, classical assumption testing, and hypothesis testing. Based on the research findings, it can be concluded that the implementation of UTAUT on QRIS in the preferences of the people in West Sumatra that performance expectancy, social influence, and facilitating conditions influence the use of QRIS in the people of West Sumatra.]]>
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