<![CDATA[This study aims to assess the impact of price and service quality on customer satisfaction at PT. Triputro Joyo Mandiri. The population consists of the company’s customers, with a sample of 100 respondents selected using Purposive Sampling. The independent variables include price and service quality, while the dependent variable is customer satisfaction. A quantitative analysis method was employed. The t-test results indicate that price (X1) has a t value of 6.147, exceeding the t table value of 1.985, signifying a significant effect on customer satisfaction (Y). Similarly, service quality (X2) shows a t value of 6.603, indicating significant influence. The F-test yielded an F value of 195.984, greater than 3.09, demonstrating a simultaneous effect of both variables on customer satisfaction. The Adjusted R Square value of 0.802 indicates that 80.2% of customer satisfaction is influenced by price and service quality, with the remaining 18% affected by other factors..]]>
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