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All Journal International Journal of Economics and Management Research
Nurul Sabrina Fuadah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Price and Service Quality on Customer Satisfaction PT. Triputro Joyo Mandiri Suhardoyo Suhardoyo; Nurul Sabrina Fuadah
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.283

Abstract

This study aims to assess the impact of price and service quality on customer satisfaction at PT. Triputro Joyo Mandiri. The population consists of the company’s customers, with a sample of 100 respondents selected using Purposive Sampling. The independent variables include price and service quality, while the dependent variable is customer satisfaction. A quantitative analysis method was employed. The t-test results indicate that price (X1) has a t value of 6.147, exceeding the t table value of 1.985, signifying a significant effect on customer satisfaction (Y). Similarly, service quality (X2) shows a t value of 6.603, indicating significant influence. The F-test yielded an F value of 195.984, greater than 3.09, demonstrating a simultaneous effect of both variables on customer satisfaction. The Adjusted R Square value of 0.802 indicates that 80.2% of customer satisfaction is influenced by price and service quality, with the remaining 18% affected by other factors..
Co-Authors Suhardoyo