Journal of Social Research
Vol. 4 No. 9 (2025): Journal of Social Research

Business Development Strategy with SWOT Analysis Method at PT Jaho Mulya Sunjaya

Zahrani, Amelia Mutiara (Unknown)
Heru Riza Chakim, Mochamad (Unknown)
Mulyati , Mulyati (Unknown)

Article Info

Publish Date
18 Aug 2025

Abstract

Digital marketing has become one of the most effective tools in increasing brand awareness, especially in the academic environment. This study aims to evaluate the effectiveness of digital marketing strategies implemented at Raharja University in increasing brand awareness among students and prospective students. The methods used in this study are surveys and quantitative data analysis, with the population of active students and prospective students who register. The results show that the use of social media and digital content significantly contributes to increasing brand awareness. This research provides important insights for the university in formulating a more effective and efficient marketing strategy.

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Journal Info
Journal of Social Research
Website

Abbrev

ijsr

Publisher

CV. International Journal Labs

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall ...