JURNAL ADMINISTRASI BISNIS
Vol 4, No 4 (2016): Jurnal Administrasi Bisnis

Pengaruh Hubungan Pemasaran Terhadap Loyalitas Pelanggan PT Finansia Multi Finance/kredit plus Manado

Kaolang, Gerry Wido (Unknown)
Kalangi, J. A.F. (Unknown)
Runtuwene, Roy (Unknown)

Article Info

Publish Date
24 Oct 2016

Abstract

Abstract.The purpose of this study was to determine the effect of the application of Relationship Marketing (Relationship Marketing) on Customer Loyalty in PT Finansia Multi Finansia / credits plus the Branch Office Manado. Correlation test is to determine the effect of relationship marketing on customer loyalty by comparing tcount for Employee Empowerment variable (X) is greater than t table and show that t is greater than t table so Ho rejected and Ha accepted.With this shows that there is a positive relationship between the application and direction Relationship Marketing and customer loyalty. Keywords: Relationship Marketing, Customer Loyalty

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Journal Info
JURNAL ADMINISTRASI BISNIS
Website

Abbrev

jab

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya ...