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All Journal JURNAL ADMINISTRASI BISNIS
Runtuwene, Roy
JURNAL ADMINISTRASI BISNIS
Economics, Econometrics & Finance

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Pengaruh Hubungan Pemasaran Terhadap Loyalitas Pelanggan PT Finansia Multi Finance/kredit plus Manado Kaolang, Gerry Wido; Kalangi, J. A.F.; Runtuwene, Roy
JURNAL ADMINISTRASI BISNIS (JAB) Vol 4, No 4 (2016): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.4.4.2016.13813.%p

Abstract

Abstract.The purpose of this study was to determine the effect of the application of Relationship Marketing (Relationship Marketing) on Customer Loyalty in PT Finansia Multi Finansia / credits plus the Branch Office Manado. Correlation test is to determine the effect of relationship marketing on customer loyalty by comparing tcount for Employee Empowerment variable (X) is greater than t table and show that t is greater than t table so Ho rejected and Ha accepted.With this shows that there is a positive relationship between the application and direction Relationship Marketing and customer loyalty. Keywords: Relationship Marketing, Customer Loyalty
Co-Authors Kalangi, J. A.F. Kaolang, Gerry Wido