Jurnal Ekonomi Bisnis Indonesia
Vol. 19 No. 02 (2024): Jurnal Ekonomi Bisnis Indonesia

PENGARUH EKUITAS MEREK, KUALITAS PELAYANAN, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN

Rismiati, Cicik (Unknown)
Siagian, Riduan (Unknown)
Gagarin, U.Heri (Unknown)

Article Info

Publish Date
04 Dec 2024

Abstract

The purpose of this study was to determine the customer satification in shaping customer loyalty. The research method using Structural Equation Modeling (SEM). This research is a quantitative method of sampling nonprobability determination using incidental sampling. The results showed that the quality of service a significant effect on customer satisfaction, brand equity and product quality did not significantly affect customer satisfaction. While on customer loyalty, brand equity, quality of service, and the quality of the product showed a significant influence.

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Journal Info
Jurnal Ekonomi Bisnis Indonesia
Website

Abbrev

Jebi

Publisher

Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management ...