Business and Entrepreneurial Review
Vol. 25 No. 1 (2025): April

Influencing Factors of Multiplayer Online Battle Arena (MOBA) Game Player’s Behavior in Jakarta

Aprilia, Nurrafa (Unknown)
Indika, Deru R. (Unknown)

Article Info

Publish Date
24 Oct 2025

Abstract

MOBA game is currently one of the most popular subgenres that can be played for free by anyone anywhere. With a wide player segment in Indonesia, a lot of player pays to play the game, and with a high buying rates on pandemic era in 2020. This study aims to examine the influence of antecedent factor to behavior intention among MOBA game players that impacted the user behavior in Jakarta. The result shows that from the seven factors of antecedent behavior, escapism, role projection, enjoyment, arousal, and sensory experience are the factors that affected player’s behavior intention while fantasy and emotional involvement are not a relevant factor for DKI Jakarta players.

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Journal Info
Business and Entrepreneurial Review
Website

Abbrev

ber

Publisher

Universitas Trisakti

Subject

Decision Sciences, Operations Research & Management

Description

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing ...