Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Business and Entrepreneurial Review
Aprilia, Nurrafa
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Influencing Factors of Multiplayer Online Battle Arena (MOBA) Game Player’s Behavior in Jakarta Aprilia, Nurrafa; Indika, Deru R.
Business and Entrepreneurial Review Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v25i1.24255

Abstract

MOBA game is currently one of the most popular subgenres that can be played for free by anyone anywhere. With a wide player segment in Indonesia, a lot of player pays to play the game, and with a high buying rates on pandemic era in 2020. This study aims to examine the influence of antecedent factor to behavior intention among MOBA game players that impacted the user behavior in Jakarta. The result shows that from the seven factors of antecedent behavior, escapism, role projection, enjoyment, arousal, and sensory experience are the factors that affected player’s behavior intention while fantasy and emotional involvement are not a relevant factor for DKI Jakarta players.
Co-Authors Indika, Deru R.