Pengaruh Perceived Ease of Use Terhadap Repurchase Usefulness dan Trust Sebagai Variabel Mediasi

Dyajeng Puteri Woro Subagio (Brawijaya University)
Mugiono Mugiono (Fakultas Ekonomi dan Bisnis, Universitas Brawijaya)
Djumillah Hadiwidjojo (Fakultas Ekonomi dan Bisnis, Universitas Brawijaya)

Jurnal Manajemen dan Kewirausahaan (JMDK)
Vol 6, No 1 (2018): June 2018

The purpose of this study is to describe and analyze the direct and indirect effect of perceived ease of use, perceived usefulness, trust, and repurchase intention of customer Go-Jek online transportation in Malang. This study uses questionnaires as the research instrument with 120 respondents as the sample. Sampling technique is purposive sampling. This study uses Partial Least Square (PLS) to analyzed the data. The result shows that there is a significant direct effect on perceived ease of use on perceived usefulness, trust, and repurchase intention. In addition, trust has a significant influence on repurchase intention. This study also confirms that trust partially mediates the influence of perceived ease of use on repurchase intention. The other result shows that there is no significant relationship between perceived usefulness on repurchase intention and perceived usefulness is unable to accomodate the relationship of mediation between perceived ease of use on repurchase intention.  https://doi.org/10.26905/jmdk.v6i1.2067