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Mugiono Mugiono
Fakultas Ekonomi dan Bisnis, Universitas Brawijaya
Decision Sciences, Operations Research & Management

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Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention, Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi Windah Estrilia Somba; Sunaryo Sunaryo; Mugiono Mugiono
Jurnal Manajemen dan Kewirausahaan Vol 6, No 1 (2018): June 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v6i1.2071

Abstract

The purpose of this study is to analyze the direct and indirect effect of hedonic value, utilitarian value, word of mouth, and behavioral intention of consumer in Casa Baio Paradise Resort, Sulawesi Utara. This study uses questionnaires as the research instrument with 108 respondents as the sample. Sampling technique is purposive sampling. This study uses Partial Least Square (PLS) to analyzed the data. The result shows that there are : 1) a significant direct effect of hedonic value to word of mouth; 2) utilitarian value to word of mouth; 3) utilitarian value and word of mouth to behavioral intention. This study also confirm that word of mouth full mediates the influence of hedonic value to behavioral intention and partial mediates the influence of utilitarian value to behavioral intention. The other result shows that there is no significant relationship between hedonic value and behavioral intention.  https://doi.org/10.26905/jmdk.v6i1.2071
Pengaruh Perceived Ease of Use Terhadap Repurchase Usefulness dan Trust Sebagai Variabel Mediasi Dyajeng Puteri Woro Subagio; Mugiono Mugiono; Djumillah Hadiwidjojo
Jurnal Manajemen dan Kewirausahaan Vol 6, No 1 (2018): June 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v6i1.2067

Abstract

The purpose of this study is to describe and analyze the direct and indirect effect of perceived ease of use, perceived usefulness, trust, and repurchase intention of customer Go-Jek online transportation in Malang. This study uses questionnaires as the research instrument with 120 respondents as the sample. Sampling technique is purposive sampling. This study uses Partial Least Square (PLS) to analyzed the data. The result shows that there is a significant direct effect on perceived ease of use on perceived usefulness, trust, and repurchase intention. In addition, trust has a significant influence on repurchase intention. This study also confirms that trust partially mediates the influence of perceived ease of use on repurchase intention. The other result shows that there is no significant relationship between perceived usefulness on repurchase intention and perceived usefulness is unable to accomodate the relationship of mediation between perceived ease of use on repurchase intention.  https://doi.org/10.26905/jmdk.v6i1.2067
Co-Authors Djumillah Hadiwidjojo Dyajeng Puteri Woro Subagio Sunaryo Sunaryo Windah Estrilia Somba