Determinant on the decision to purchase Gacoan with halal labelization as a moderating variable

Ali, Nasrullah
Pratama, Abdul Aziz Nugraha

Indonesian Journal of Islamic Economics Research
Vol 5, No 2 (2023): Indonesian Journal of Islamic Economics Research

The purpose of study this is for analyze as well as get results from determinant on purchasing decisions on Gacoan Salatiga city. Quantitative Methods used with simple random sampling as technique sample. As for the results from analysis the show that price has an effect in a way negative and significant on purchasing decisions; taste matters in a way positive and significant on purchasing decisions; brand image matters in a way positive and significant on purchasing decisions; halal labeling is not capable moderate the influence of price on purchasing decisions; halal labeling is not capable moderate the influence of taste on purchasing decisions; halal labeling is possible moderate the influence of brand image on purchasing decisions.