EFFECT ICT ON E-LEARNING AND SCHOOL BRAND IMAGE

Widyaningrum, Reno Moeliasari
Suryandaro, Retno Tanding

Proceeding of International Conference Health, Science And Technology (ICOHETECH)
2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)

This study aims to analyze the effect of information and communication technology on e-learning and school brand image. The research method uses a quantitative approach, the sample in this study is vocational school students, the data collection method uses a questionnaire, and the data analysis method uses Structural Equotion Modeling. The results of data analysis show that e-learning is influenced by ICT and e-service quality. E-WOM and student satisfaction are influenced by e-learning, while school brand image is influenced by e-WOM and student satisfaction. This study contributes to the literature by developing a framework for responding to COVID-19.