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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Widyaningrum, Reno Moeliasari
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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EFFECT ICT ON E-LEARNING AND SCHOOL BRAND IMAGE Widyaningrum, Reno Moeliasari; Suryandaro, Retno Tanding
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3422

Abstract

This study aims to analyze the effect of information and communication technology on e-learning and school brand image. The research method uses a quantitative approach, the sample in this study is vocational school students, the data collection method uses a questionnaire, and the data analysis method uses Structural Equotion Modeling. The results of data analysis show that e-learning is influenced by ICT and e-service quality. E-WOM and student satisfaction are influenced by e-learning, while school brand image is influenced by e-WOM and student satisfaction. This study contributes to the literature by developing a framework for responding to COVID-19.
Co-Authors Suryandaro, Retno Tanding