<![CDATA[The aim of this research is to describe the types of locutionary, illocutionary and perlocutionary speech acts in selling local skincare products on the Instagram account @msglowbeauty. The data source used in this research is speech using language forms, namely phrases or sentences contained in the comments column on the Instagram account @msglowbeauty. The results of this study show that there are three types of locutionary utterances analyzed, namely (1) statement locution (declarative), (2) question locution (interrogative), and (3) command locution (imperative). There are five numbers of illocutionary utterances analyzed, namely (1) assertive or representative illocutionary, (2) directive illocutionary, (3) commissive illocutionary utterance, (4) expressive illocutionary, and (5) declarative illocutionary. Meanwhile, there are three types of perlocutionary utterances analyzed, namely (1) verbal perlocution, (2) nonverbal perlocution, and (3) nonverbal verbal perlocution. Based on the results of the research and discussion, it can be concluded that the sale of local skincare products on the Instagram account @msglowbeauty is the ability to express the use of language forms, phrases or sentences firmly by the speaker to the speech partner to carry out an action according to the content of the speech.]]>
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