Jurnal Multidisiplin West Science
Vol 3 No 07 (2024): Jurnal Multidisiplin West Science

Comparative Analysis of Price and Service Quality Factors on Shopee and Lazada User Loyalty

Salma Maulida, Restu (Unknown)
Haji Mustafa, Ruqia Mohamud (Unknown)
Assem, Maria Elisabet (Unknown)
Hajar, Siti (Unknown)

Article Info

Publish Date
22 Jul 2024

Abstract

This study aims to determine whether or not there are differences in price and quality factors on Shopee and Lazada user loyalty. The research method used is variable data, namely by giving questionnaires to Shopee and Lazada users with a sample size of 36 respondents. The analysis technique used in this study is the Normality Test, Homogeneity Test, and Independent Sample T-Test. The results of this study indicate that there is no difference between product quality and price on the Shopee and Lazada marketplaces. While in data analysis using SPSS 24. Keywords: Product Quality, Loyalty, Price, Shopee, Lazada.

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Journal Info
Jurnal Multidisiplin West Science
Website

Abbrev

jmws

Publisher

Westscience Press

Subject

Economics, Econometrics & Finance

Description

Jurnal yang menerbitkan artikel penelitian yang mencangkup multidisiplin, yang meliputi : Humaniora dan ilmu sosial, Ekonomi Bisnis , Koperasi & Perbankan, Ekonomi Syariah, Ekonomi Pembangunan, Pengembangan SDM, Perpajakan dan Asuransi Niaga. Jurnal ini diterbitkan oleh West Science ...