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All Journal Jurnal Multidisiplin West Science
Assem, Maria Elisabet
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Economics, Econometrics & Finance

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Comparative Analysis of Price and Service Quality Factors on Shopee and Lazada User Loyalty Salma Maulida, Restu; Haji Mustafa, Ruqia Mohamud; Assem, Maria Elisabet; Hajar, Siti
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1286

Abstract

This study aims to determine whether or not there are differences in price and quality factors on Shopee and Lazada user loyalty. The research method used is variable data, namely by giving questionnaires to Shopee and Lazada users with a sample size of 36 respondents. The analysis technique used in this study is the Normality Test, Homogeneity Test, and Independent Sample T-Test. The results of this study indicate that there is no difference between product quality and price on the Shopee and Lazada marketplaces. While in data analysis using SPSS 24. Keywords: Product Quality, Loyalty, Price, Shopee, Lazada.
Co-Authors Haji Mustafa, Ruqia Mohamud Salma Maulida, Restu Siti Hajar