Pendas : Jurnah Ilmiah Pendidikan Dasar
Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit

Pengaruh Review Barang dan Kemudahan Bertransaksi Terhadap Minat Beli Mahasiswa Prodi Pendidikan Ekonomi pada Platform TikTok Shop

gale, adelfina (Unknown)
Titik Purwati (Unknown)
Novi Eko Prasetyo (Unknown)

Article Info

Publish Date
10 Aug 2025

Abstract

The objective of this research is to understand and analyze the simultaneous and individual effects of product reviews and transaction convenience on the purchase intention of economics education students on the TikTok shop platform. This study used quantitative data from questionnaires distributed to 110 respondents. The result of the t – test found that both product reviews and transaction convenience positively influence purchase intention. Furthermore, the f – test result indicated that product reviews and transaction convenience simultaneously affect purchase intention.    

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Journal Info
Pendas : Jurnah Ilmiah Pendidikan Dasar
Website

Abbrev

pendas

Publisher

Universitas Pasundan

Subject

Other

Description

Pendas : Jurnah Ilmiah Pendidikan Dasar is a journal published twice a year, namely in June and December that aims to be a forum for scientific publications to pour ideas and studies complemented with the results of research related to primary school education. To achieve this, basic education ...