Management Science Research Journal
Vol. 3 No. 4 (2024): November 2024

Digital Marketing: A Review of the Literature in the last ten years

Arum Wahyuni Purbohastuti (Unknown)

Article Info

Publish Date
05 Nov 2024

Abstract

A literature review is used to discuss this research which aims to identify and analyze articles about digital marketing from 2015-2024. Data was obtained from Scopus taken using the Publish or perish (POP) analysis tool and Vos Viewer. The results of this research are based on data obtained from 200 articles, of, which in 2020 there were 42 articles discussing digital marketing. Meanwhile, in 2023 there will be 5 articles and in 2024 there will be no articles discussing digital marketing. Meanwhile, the data was processed using Vos Viewer to produce 10 clusters with 44 items.

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Journal Info
Management Science Research Journal
Website

Abbrev

msr

Publisher

PT Larva Wijaya Penerbit

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Management Science Research (MSR) is an International Journal which has committed to publishing empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas or new perspectives on existing research. The ...