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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT juremi: jurnal riset ekonomi Management Science Research Journal
Arum Wahyuni Purbohastuti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR PERTIMBANGAN PEMILIHAN PRODUK MIE INSTAN Arum Wahyuni Purbohastuti
Tirtayasa Ekonomika Vol 13, No 1 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.67 KB) | DOI: 10.35448/jte.v13i1.4196

Abstract

The purpose of this research is to know what factors influence buying decision on instant noodle product such as taste, price, brand, easiness to get, portion, availability of flavor variant. Where the samples taken in this study are student KKM Untirta 2016 in the village Padarincang Serang-Banten. This study is a qualitative research by distributing questionnaires of 74 in KKM student in Padarincang. The results obtained are that the factors that most influence the decision in the purchase of instant noodle products is the taste.Keywords : Product, Price, Brand,and buying decision
FAKTOR PENYEBAB BERALIHNYA KONSUMEN OJEK PANGKALAN MENJADI OJEK ONLINE Arum Wahyuni Purbohastuti
Tirtayasa Ekonomika Vol 13, No 2 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.326 KB) | DOI: 10.35448/jte.v13i2.4306

Abstract

This study aims to determine the factors that influence consumer decisions in using transportation on line. Where the object of the research is the D3 Marketing Students of Sultan Ageng Tirtayasa University in 2015, 2016 and 2017.The method used in this study is a qualitative method that is descriptive research and tends to use analysis. The sample taken was 15 people.Based on the research that has been done, the choice of online transportation selection is influenced by factors including price, practical and efficient, service quality and security. Keywords: Trademark, Brand Transfer, Online Transportation, and Conventional Transportation, price, practical and efficient, service quality and security.
Video Promosi Wisata “Cikal Adventure” Di Kecamatan Padarincang: VIDEO PROMOSI WISATA “CIKAL ADVENTURE” DI KECAMATAN PADARINCANG Desmira Desmira; Didik Aribowo; Ratna Ekawati; Arum Wahyuni Purbohastuti
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 3 No. 2 (2021)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v3i2.2940

Abstract

Padarincang merupakan salah satu kecamatan di Provinsi Banten. Padarincang memiliki potensi unggulan pada beberapa bidang, khususnya sektor pariwisata. Cikal Adventure merupakan salah satu potensi wisata dengan keunggulan wisata alam dan petualangan. Wahana-wahana wisata Cikal Adventure meliputi river tubing, paintball, camping ground, dan outbond. Akses sarana transportasi menuju Cikal Adventure cukup mudah dijangkau, serta sarana dan prasarana di tempat wisata sangat memadai. Namun belum banyak wisatawan baik dari dalam dan luar Padarincang mengetahui obyek wisata Cikal Adventure. Tujuan kegiatan pengabdian masyarakat ini adalah mempromosikan ke khalayak luas tempat wisata Cikal Adventure melalui video yang diupload pada kanal digital Youtobe. Metode pengabdian meliputi observasi, wawancara, pengembangan video promosi wisata, dan umpan balik terhadap video promosi wisata. Respon pengunjung dan masyarakat terhadap video promosi wisata Cikal Adventure sangat baik dan masyarakat menjadi sangat tertarik untuk berkunjung ke Cikal Adventure. Hal tersebut ditunjukkan dengan hasil angket yang dibagikan pada responden: 1) 98% responden menyatakan tampilan video sangat menarik, 2) 86% menjelaskan isi video sangat mudah dipahami, 3) 95% responden menyatakan sangat tertarik untuk berkungjung ke Cikal Adventure setelah menonton video.
Digital Marketing: A Review of the Literature in the last ten years Arum Wahyuni Purbohastuti
Management Science Research Journal Vol. 3 No. 4 (2024): November 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v3i4.121

Abstract

A literature review is used to discuss this research which aims to identify and analyze articles about digital marketing from 2015-2024. Data was obtained from Scopus taken using the Publish or perish (POP) analysis tool and Vos Viewer. The results of this research are based on data obtained from 200 articles, of, which in 2020 there were 42 articles discussing digital marketing. Meanwhile, in 2023 there will be 5 articles and in 2024 there will be no articles discussing digital marketing. Meanwhile, the data was processed using Vos Viewer to produce 10 clusters with 44 items.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN GERAI AYAM GORENG Lina Affifastuholihah; Solehatin Ika Putri; Arum Wahyuni Purbohastuti
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 3 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i3.11784

Abstract

This study aims to analyze the influence of product quality, promotional activities, and price perception on consumer loyalty at fried chicken outlets. The research approach used was quantitative with a survey method. Data were collected through a structured questionnaire from 150 consumers who had made at least two purchases at the fried chicken outlets that were the object of the study. The data analysis technique used multiple linear regression to determine the partial and simultaneous effects of product quality, promotion, and price perception on consumer loyalty. The results showed that product quality, promotion, and price perception had a positive and significant effect on consumer loyalty, both simultaneously and partially. Among the three variables, product quality was the most dominant factor in shaping consumer loyalty, while promotion and price perception strengthened consumers' intentions to make repeat purchases and recommend fried chicken outlets to others. These findings provide implications for fried chicken outlet management to prioritize product quality consistency, supported by targeted promotional strategies and pricing that is perceived as fair by consumers.
Co-Authors Desmira Desmira Didik Aribowo Lina Affifastuholihah Putri, Solehatin Ika Solly Aryza