<![CDATA[The training on marketing management for tobacco entrepreneurs in Garut Regency aimed to strengthen participants’ competencies in pricing, product differentiation, market segmentation, and digital marketing. Conducted at a central venue, the program involved entrepreneurs from multiple tobacco-producing areas and was supported by the Department of Industry and Trade (Disperindag) to enhance technical assistance and market access. A descriptive qualitative method was applied, employing in-depth interviews, focus group discussions, and participatory observation. Findings indicated a 28% average improvement in participants’ knowledge, alongside new initiatives such as adopting eco-friendly packaging and establishing collaborative marketing groups. Nevertheless, challenges were identified, including limited financial resources, resistance to innovation, and unequal internet connectivity. The participatory approach proved successful in stimulating innovation; however, sustained mentoring remains essential to ensure the long-term implementation of marketing strategies and to reinforce local economic resilience.]]>
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