IIJSE
Vol 7 No 3 (2024): Sharia Economics

The Influence of Promotion, Trust and Customer Experience on Customer Loyalty through Customer Satisfaction at LPK “Maju Jaya” in Grobogan

Rahayu, Sucik (Unknown)
Hwihanus, Hwihanus (Unknown)

Article Info

Publish Date
29 Aug 2024

Abstract

The objective of this study is to demonstrate and evaluate the effects of customer satisfaction at LPK "Maju Jaya" in Grobogan, as well as consumer trust and customer experience, on customer loyalty. A sample of ninety LPK "Maju Jaya" consumers was taken. Research of this kind is quantitative in nature. The data analysis tool utilized is SMART PLS. According to this research, promotion, trust and customer experience have a positive influence and influence on satisfaction. Although customer experience and satisfaction have a positive and significant influence on loyalty, they do not have a positive and significant influence on loyalty. In addition, it has a positive and significant impact on loyalty through customer satisfaction, advertising, trust and experience.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
IIJSE
Website

Abbrev

iijse

Publisher

Universitas KH. Abdul Chalim

Subject

Economics, Econometrics & Finance

Description

The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local ...