IIJSE
Vol 7 No 3 (2024): Sharia Economics

Influence of Service Quality and Marketing Mix on Customer Satisfaction at PT BPR Pijer Podi Kekelengen Simpang Selayang

Pinem, Micael Andepa (Unknown)
Pujangkoro, Sugih Arto (Unknown)
Sembiring, Beby Karina Fawzeea Fawzeea (Unknown)

Article Info

Publish Date
05 Jul 2024

Abstract

Organizations must be able to predict customer needs and desires in the future accurately, so banks can develop innovative products and strategies. This research consists of Service Quality and Marketing Mix influencing Customer Satisfaction at BPR Pijer Podi Kekelengen Simpang Selayang Branch. The sample in this study was 376 savings customers of BPR Pijer Podi Kekelengen Simpang Selayang Branch Office. The analysis in this research is multiple linear regression. The partial and simultaneous research results show that the variables of Service Quality and Marketing Mix positively and significantly affect Customer Satisfaction at BPR Pijer Podi Kekelengen Simpang Selayang.

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Journal Info
IIJSE
Website

Abbrev

iijse

Publisher

Universitas KH. Abdul Chalim

Subject

Economics, Econometrics & Finance

Description

The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local ...