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Beby Karina Fawzeea Sembiring

Faculty Of Economics And Business, Universitas Sumatera Utara

Author-ID : 3061565

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE INFLUENCE OF CONSUMER PERCEPTION AND BRAND IMAGE ON THE PURCHASING INTEREST IN KILLINEY COFFEE SHOPS AMONG THE YOUNG GENERATION IN MEDAN Riza Fanny Meutia; Sukaria Sinulingga; Beby Karina Fawzeea; Isfenti Sadalia
INTERNATIONAL JOURNAL ON LANGUAGE, RESEARCH AND EDUCATION STUDIES Vol 4, No 1 (2020): Language, Research, Education
Publisher : State Islamic University of North Sumatra Indonesia

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This study aims to analyze the influence of consumer perception and brand image on buying interest in killiney coffee shops among the younger generation of Medan City, both partially and simultaneously. Furthermore, formulating appropriate policies and strategies to be implemented to improve the company. This research is categorized as a quantitative study with an associative method and using a questionnaire as a research instrument. The population in this study is the young generation aged 20-29 years who are in six outlets namely; Killiney Coffee Shop Tasbih, Killiney Coffee Shop Cemara Asri, Killiney Coffee Shop Sun Plaza, Killiney Coffee Shop Hermes Mall, Killieny Coffee Shop RS.USU, and Killiney Coffee Shop RCW. The sampling technique uses a non-probability sampling method that is accidental sampling with a total sample of 90 customers. The method used for hypothesis testing in this study is the method of multiple linear regression. Based on research that has been done, it is found that the elements of consumer perception of freshness, habitual facts, different flavor, and environment of shop simultaneously have a significant effect on buying interest in Killiney Coffee Shop among the younger generation in Medan. The Killiney Coffee Shop brand image has three elements consisting of a memorable brand, an easily recognizable brand, and the brand reputation simultaneously has a significant effect on buying interest in the Killiney Coffee Shop among the younger generation in Medan. And buying interest consisting of attention, interest, expectation of desire, and action has a partial and significant influence on consumer perceptions and the brand image of Killiney Coffee Shop among the younger generation in Medan. Keywords: Consumer Perception, Brand Image, Purchase Interest

PENGARUH PRESTISE, PERSAINGAN DAN BAURAN PEMASARAN 7P TERHADAP KEPUASAN PELANGGAN FOUNTAIN ICE CREAM CAFÉ PLAZA MEDAN FAIR melda lumbantobing; beby karina fawzeea
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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This research was to emphasize the effect of Prestige, Competition, 7P Mix Marketing towards consumer satisfaction Fountain Ice Cream Café Medan Fair Plaza. The objective of this research is to know the effect of Prestige, Competition and 7P Mix Marketing towards Consumer satisfaction Fountain Ice Cream Café Medan Fair Plaza.The kind of this research is assosiative research. The data that used consist of primer and secondary data. This research used 96 respondents which determined by using accidental sampling.The result of this research by multiple regression test shows that Prestige, Product, Price, and Phicycal Evidence have positive and significant effect towards Consumer Satisfaction Fountain Ice Cream Café Medan Fair Plaza, but the partial test showed that Prestige, Product, Price, and Phicycal Evidence have positive dan significant effect towards Consumer Satisfaction. Competition, Place, and Process have positive and insignificant effect towards Consumer Satisfaction effect towards Consumer Satisfaction while Promotion and People have negative and insignificant effect towards Consumer Satisfaction Fountain Ice Cream Café Medan Fair Plaza.Keywords: Prestise, Competition, Product, Price, Place, Promotion, People, Phicycal Evidence, Process, and Consumer Satisfaction.

ANALISIS STRATEGI MEREK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA J.CO DONUTS & COFFEE CABANG CAMBRIDGE CITY SQUARE MEDAN Nina Adriani; Beby Karina Fawzeea Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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J.CO Donuts & Coffee representing one of brand fast food with one of the best food in J.CO is donut. Donut is represent food which have recognized by society, but attendance of J.CO Donuts & Coffee have earned to draw consumer and become gossips one day after its apparition.This study aims to determine the influence of brand strategy and brand image to the purchasing decision in J.CO Donuts & Coffee branch at Cambridge City Square Medan. Formulation problem in this research is how far brand strategy and brand image influencing purchasing decisions in J.CO Donuts & Coffee branch Cambridge City Square Medan.The population in this study were all customers J.CO Donuts & Coffee branch at Cambridge City Square Medan who has purchased decisions whose numbers are unknown. This research is descriptive quantitative research, and data used are primary and secondary data obtained through the study of the measurement documentation and questionnaires using likert scale. The analysis method used is descriptive analysis method and the multiple regression analysis method.The results of this study indicate that simultaneous brand strategy, and brand image has positive and significant impact on purchase decisions J.CO Donuts & Coffee branch at Cambridge City Square Medan. Partially brand image can be seen that the variable is the dominant variable influencing the purchase decision in J.CO Donuts & Coffee branch at Cambridge City Square Medan. Value Adjusted R Square = 0.204, mean 20,4% purchase decision factors can be explained by the independent variable (brand strategy and brand image ) while the remaining 79,6% is explained by other factors not examined in this study like location and price.Keywords: brand strategy, brand image and purchasing decisions.

PENGARUH STRATEGI BAURAN PEMASARAN RITEL TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN MINIMARKET MES MART SYARIAH dheafani arnila pasaribu; Beby Karina Fawzeea Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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AbstractThe goal of this research is to know and analize the effect of retail marketing mix strategy which consist of product, price, place, personality, and presentation on customer satisfaction of minimarket MES Mart syariah and to know and analize the effect of customer satisfaction on customer loyalty. This reseach is quantitative research. Population on this research is all of MES Mart Syariah’s customers in average 2.769 person per month. Sampling set method is using purposive sampling technic with criteria doing purchase transaction at least two times a month. Calculation of sampling is using Slovin formula so that obtained 100 samples.The theory used in this research is primary and secondary theory. The method of data collection is by fill the questionnaires with using Likert scale while the secontary data obtained by documentation study. The technic of analysis isdescriptive and quantitative analysis. First hypotesis test is using multiple linear regression analysis and the second hypotesis test is using simple linear regressionThe result of this research shows that simultaneously product, price, place, personality, and presentation have a positive and significant influences to customer satisfaction in MES Mart Syariah. Partial test shows that product, place, personality, and presentation have a positive and significant influence to customer satisfaction . while price in unsignificant effect with customer satisfaction. The result of this research also shows that customer satisfaction have a positive and significant influences to customer loyalty. From this research we can know that personality is the most dominant factor that effect to customer satisfaction.Key word : Retail marketing mix strategy, customer satistaction, loyalty

Analisis Pengaruh Faktor Kebudayaan, Sosial, Pribadi, dan Psikologis terhadap Keputusan Pembelian Makanan Cepat Saji pada Konsumen Kentucky Fried Chicken (KFC) Walikota Medan Millatina Urfana; Beby Karina Fawzeea Sembiring
Jurnal Media Informasi Manajemen Vol 1, No 3 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract The purpose of this research is to define and analyze the influence of cultural, social, personal, and psychological factor to fast food purchasing decision. This research was conducted to Kentucky Fried Chicken (KFC) Walikota Medan consumers. The kind of this research is explanatory that purposes to analyze the relationship between a variable with other variables or how a variable influences others. The data analysis methods used are descriptive and quantitative method and linear multiple regression. The data used are primary and secondary data. The primary was from questionnaire that was given to respondent. The secondary were from books, journals, earliest studies, and information that was from internet. This research used 100 respondents as samples. The results showed that cultural, social, personal, and psychological have a positive and significant influence on fast food purchasing decision of Kentucky Fried Chicken (KFC) Walikota Medan consumers. It could be known from the results of simultaneous linear regression test. Based on the significant test partially, that personal and psychological factor influenced positively and significantly on purchasing decision. The cultural factor influenced positively but not significant. The social factor influenced negatively and not significant. The dominant variable that influenced partially to purchasing decision is psychological factor. Keywords: cultural, social, personal, psychological, and purchasing decision.

Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention Endang Sulistya Rini; Yeni Absah; Beby Karina Fawzeea; Alfifto Alfifto
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

The aim of this study was to determine the effect of tourism image, experiential value, experiential satisfaction, on revisit intention in Lake Toba. The population in this study is tourists who visit Lake Toba, North Sumatra with an unknown number, so that the sampling uses the formula from the Malhotra theory where the number of questions is multiplied by four to obtain a sample of 324 tourists. The results showed that tourism image had a positive and significant effect on experiential satisfaction, experiential value had a negative but significant effect, experiential satisfaction had a positive and significant effect on revisit intention, tourism image had a positive and significant effect on revisit intention through experiential satisfaction and experiential value had a negative effect but significant to revisit intention through experiential satisfaction.

Training on Introduction to Platforms and Utilization of Social Media in Online Business for MSME Actors Students of SMK Alwashliyah 2 Simalungun Regency Beby Karina Fawzeea Sembiring; Marhayanie Marhayanie; Marhaini Marhaini; Syafrizal Helmi Situmorang; Tetty Yuliaty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1690

Given the blossoming essence of social media marketing, literature does not delve into the complexities and consequences of small and medium-sized enterprises (SMEs). This paper seeks to advance awareness and provide an extensive analysis of the inspiration and efficiency benefits of social media provided by small and medium-sized businesses through a digital economy analysis. The conceptual analysis shows that interactivity, compatibility, and cost-effectiveness are reasons for social media use, ultimately providing advantages. SMEs of Facebook and Twitter profiles are used to analyze the conceptual paradigm suggested. This research reveals that the interdependencies of social media's motives and the consequences of social media use are optimistic but sporadic across small and medium-sized companies. SMEs selling physical goods prefer to use social media on cost-effective motivations, whereas small and medium-sized businesses tend to see interactivity as the main incentive. Furthermore, the study results indicate that Facebook and Twitter in a two-site story generate success gains for small and medium-sized enterprises' users. The study offers future analysis and management priority problems that strongly affect the academic and practice culture. Obviously, despite any bottlenecks in use, SMEs in developing markets tend to reap expanded social media gains through multi-platform marketing activities.

Pengaruh Kepemimpinan, Pengawasan, dan Kepuasan Kerja terhadap Disiplin Kerja Pegawai Syukur Arman Mendrofa; Sahyar Sahyar; Beby Karina Fawzeea
Alignment:Journal of Administration and Educational Management Vol 4 No 2 (2021): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v4i2.2942

The purpose of this study was to analyze the influence of leadership, supervision, and job satisfaction on work discipline either simultaneously or partially. The research method used is a quantitative survey research method with a sampling technique using a census sampling technique, namely all employees with the status of echelon III, echelon IV and employees who have analytical positions as samples. The data analysis technique was carried out using multiple linear regression analysis approach, correlation test, determination test, simultaneous test and partial test. The results showed that the partial t-test value of the leadership variable on employee work discipline, the supervisory variable on employee work discipline, and the job satisfaction variable on employee work discipline respectively, namely tcount 3,723 > ttable 2,056, tcount 3,502 > ttable 2,056, tcount 8,341 > ttable 2,056. The regression equation is Y= 2.226 + 0.168 X1 + 0.324 X2 + 0.507 X3 + e. While the result of R Square is 0.969. In conclusion, simultaneously the variables of leadership, supervision, and job satisfaction have a positive effect in improving work discipline. while partially the three independent variables have a positive effect on improving work discipline. Keywords: Work Discipline, Leadership, Job Satisfaction, Supervisory Employees

Antecedents of destination brand experience Miska Irani Tarigan; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba

Business Strategy on Marketing Entrepreneurial Performance with Competitive Advantage as Intervening Case Study of UKM Ulos Fabric Craftsmen at the Department of SMEs and Cooperatives of North Sumatra Province Nurafrina Siregar; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1337

The benchmark for the success of SMEs to be able to win in the competition is through marketing performance, especially because SMEs are currently becoming something important in supporting Indonesia's economic growth and the quantity of SMEs (the number of SMEs) is a big potential in the economy. Indonesia as a cultural country has the opportunity to develop products based on local wisdom. This research is a quantitative study, the population in this study is Ulos cloth SMEs assisted by the UKM and Cooperatives Service in North Sumatra Province. The population is 221 and the samples are spread over the area. Structural equation modeling (SEM) was used to analyze the data from this study.

Co-Authors Ade saputra Akhmad Syarif Sinaga Akhmad Syarif Sinaga Akmal, Rifqy Ikhsanul Alfifto ANDRIANSYAH Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Hazmi Fairuza Rikha Amri Febry Claudia Nabasa Siahaan Fikri PA, Aida Umi Ginting, Ninda Grea, Eunike Al Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Mamfalutin Marhaini Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Muhammad Teguh Syahvira Nasution Munir, Erman Nafisa, Nida Najmus Tsaqib Natari, Dian Nazaruddin Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Pane, Sri Gustina Parapat Gultom Pasaribu, Wilson Pinem, Micael Andepa Pradifta, Rini Mutia Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Siahaan, Elisabet Silalahi, Amlys Syahputra Simanjuntak, Samuel Morales Pandapotan Siregar , Lamriama Valintina Chrystina Siregar, Endang Satriani Siregar, Putri Khalijah Tricahyanti Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan

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