This study aims to analyze public satisfaction with services provided by the Department of Population and Civil Registration (Disdukcapil) of Agam Regency using the Naïve Bayes method. The research data were collected from 252 respondents through a public satisfaction survey covering nine service indicators based on the Ministry of Administrative Reform Regulation No.16 of 2014. The Naïve Bayes algorithm was applied to classify satisfaction levels into four categories: very dissatisfied, dissatisfied, satisfied, and very satisfied. The results indicate that the developed web-based system can accurately predict public satisfaction levels, with the highest probability value of 0.1127 falling under the “very satisfied” category. These findings demonstrate that the service quality at Disdukcapil Agam Regency has been well implemented, and the application of the Naïve Bayes method is effective in supporting the evaluation and continuous improvement of public service performance.
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