al-Balagh : Jurnal Dakwah dan Komunikasi
Vol. 10 No. 2 (2025): December 2025 (Issue in progress)

FROM UMMAH TO USERNAME: HOW DIGITAL PLATFORMS RESHAPE ISLAMIC SOLIDARITY AND STRATIFICATION

Khoiruz Zaman, Wahyu (Unknown)
Ansori, Miswan (Unknown)
Saefudin, Ahmad (Unknown)



Article Info

Publish Date
24 Oct 2025

Abstract

While numerous studies have examined how digital media mediate religious expression, few have addressed how online platforms actively reshape Islamic solidarity while generating new forms of social stratification. Existing literature often highlights da‘wah or online communities in general but rarely connects algorithmic logics, visual aesthetics, and performative religiosity to the transformation of the ummah. This article fills that gap by analyzing hijrah communities, Muslim influencers, and visual Islamic preaching on Instagram and TikTok. Employing qualitative digital ethnography and drawing on Bourdieu’s concepts of habitus, field, and symbolic capital, the study shows that Islamic solidarity is increasingly segmented by algorithmic visibility, symbolic capital, and performative piety. Three key findings emerge: first, solidarity is filtered by digital literacy and visual conformity; second, performative religiosity supplants communal substance; and third, algorithmic logic reinforces symbolic exclusion. The article contributes to debates on Islamic identity, digital religiosity, and representation politics, advocating more inclusive and ethical digital Islamic spaces.

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Journal Info

Abbrev

al-balagh

Publisher

Subject

Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Sub themes and scope in the scientific publications of al-Balagh include: 1. Dawa and Islamic preaching/ propagation: a. Studies in the science of dawa/ Islamic preaching or propagation, such as history of dawa, philosophy of dawa, and methodology of dawa, include in culturally, economically, and ...