Journal of Economics and Business Letters
Vol. 4 No. 1 (2024): February 2024

The influence of service quality and price on consumer satisfaction

Wulansari, Retno (Unknown)
Sulistiani, Sinta (Unknown)
Fauzi, Rini Dianti (Unknown)

Article Info

Publish Date
15 Feb 2024

Abstract

This research aims to determine the effect of service quality and price on consumer satisfaction with Ayam Geprek Misu Cilenggang, both partially and simultaneously. The method used in the research is an associative quantitative method. The sampling technique used is nonprobability sampling. The sampling method used the Slovin formula, and the sample obtained in this study comprised 92 respondents. Data analysis uses multiple linear regression tests. The research results show that service quality influences consumer satisfaction, price variables influence consumer satisfaction, and service quality and price influence consumer satisfaction at Ayam Geprek Misu Cilenggang.

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Journal Info
Journal of Economics and Business Letters
Website

Abbrev

JEBL

Publisher

PRIVIETLAB

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JEBL: Journal of Economics and Business Letters is an open access, six-annually peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of ...