Inovasi Pemerintahan Kabupaten Banyuwangi Melalui City Branding “The Sunrise Of Java” Sebagai Strategi Pemasaran Pariwisata.

Fikri, Haidar

ARISTO
Vol 5 No 2 (2017): July

Branding becomes important in introducing something that you want to offer to masayarakat.Tentu, the government should look at it all because if you want to introduce to the local travel nationally and internationally should give a brand easily recognized and remembered as well as a differentiator with lain.Cirikhas area of a branding is what will be the strategy for the government to offer travel how an area will be known. As well as the use of branding Banyuwangi "The Sunrise Of Java", as the tourism marketing strategy, and thus increase.Sehingga is where branding is very important in a marketing included in marketing pariwisata.Bentuk of all strategies that can said as a government innovation banyuwangi a way to market their tourism through branding.