Jurnal Ilmiah Edunomika (JIE)
Vol. 8 No. 1 (2024): EDUNOMIKA

PENGARUH LITERASI KEUANGAN TERHADAP NIAT BERINVESTASI GENERASI MILENIAL PADA PLATFORM FINTECH BERBASIS EQUITY CROWDFUNDING DENGAN PERSEPSI RISIKO DAN KEPERCAYAAN PADA PLATFORM DAN FUNDRAISER SEBAGAI VARIABEL MEDIASI

Muna, M. Niltal (Unknown)
Ismiyanti, Fitri (Unknown)



Article Info

Publish Date
20 Jan 2024

Abstract

This study aims to analyze the effect of financial literacy on millennials' investment intention on equity crowdfunding-based fintech platforms with risk perception and trust in platforms and fundraisers as mediating variables. This research is a survey with data collection from 200 respondents, millennial generation Indonesian citizens aged 19-35 years, who used non-probability sampling techniques (purposive and snowball sampling). Primary data was collected through a Likert-scale questionnaire, while secondary data came from literature and trusted online databases. The interview method was used with a small number of respondents to obtain additional information. Data analysis involved descriptive statistical techniques and path coefficient analysis to achieve the research objectives. The results showed that financial literacy has a significant positive effect on the intention to invest in equity crowdfunding platforms, but has no significant effect on the perception of investment risk. Trust in the platform and fundraiser contribute positively to investment intention, suggesting the importance of financial literacy in shaping trust and motivation to invest in that context.

Copyrights © 2024






Journal Info

Abbrev

jie

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...