Jurnal Ilmiah Edunomika (JIE)
Vol. 9 No. 3 (2025): EDUNOMIKA

PENGARUH ONLINE CUSTOMER RIVIEW, E-SERVICE QUALITY, LIVE STREAMING TERHADAP MINAT BELI PRODUK FASHION DI E-COMMERCE SHOPEE

Fauzan Fananny (Unknown)
Muji Rahayu, Tri Septin (Unknown)
Muhammad Agung Miftahuddin (Unknown)
Luthfi Zamakhsyari (Unknown)

Article Info

Publish Date
30 Sep 2025

Abstract

This study aims to analyze the influence of online customer reviews, e-service quality, live streaming on purchase intention in fashion products on e-commerce shopee. This study uses a quantitative approach. The population in this study is generation Z in Purwokerto City. The sample used was 126 respondents. The sampling technique in this study used purposive sampling technique. Data analysis was carried out using SmartPLS 3.0 to determine the relationship between variables. The results of this study indicate that the e-service quality and live streaming variables have a positive and significant effect on purchase intention. While the online customer review variable does not affect purchase intention.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...