<![CDATA[The practice of narrating almsgiving on social media also contains interesting ethical and social dimensions worth examining. On the one hand, almsgiving content on Instagram can serve as a means of preaching and inspiration, encouraging a spirit of sharing within the community. The purpose of this paper is to analyze the strategies used by content creators to narrate almsgiving as Instagram content. The research method adopted a qualitative approach. The findings indicate that content creators on the Instagram platform can employ strategies to narrate almsgiving, a form of religious-social communication. The Instagram account @sedekahsubuh.yib presents daily spirituality, while the account @kitabisacom emphasizes professionalism based on empathy. Both accounts, along with several others, share a creatively packaged message of kindness without diminishing its religious significance. The study described above reveals several strategies for narrating almsgiving on Instagram: personal narrative, spiritual narrative, and empathy narrative.]]>
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