JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Vol. 5 No. 2 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)

Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen Pada Majestyk Bakery & Cake Shop Cabang Katamso

Ronnie Togar Mulia Sirait (Unknown)
Maretta Ginting (Unknown)
Eva Solita Pasaribu (Unknown)

Article Info

Publish Date
30 Nov 2023

Abstract

This research aims to determine and analyze the influence of promotions on consumer purchasing decisions at Majestyk Bakery & Cake Shop Katamso Branch. The research method used is quantitative descriptive. The population in this study were consumers of Majestyk Bakery & Cake Shop, Captain Muslim Medan Branch. The technique for determining the sample in this study used purposive sampling with reference to the Lameshow formula approach, obtaining 96 respondents. Data analysis used simple linear analysis. The research results obtained are that promotion has a positive and significant effect on consumer purchasing decisions at Majestyk Bakery & Cake Shop Katamso Branch.

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Journal Info
JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Website

Abbrev

tekesnos

Publisher

Universitas Sari Mutiara Indonesia

Subject

Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences

Description

Focus: Jurnal Teknologi Kesehatan dan Ilmu Sosial (TEKESNOS) diterbitkan oleh Program Studi Sistem Informasi Fakultas Sain dan Teknologi Informasi, Ilmu Kesehatan Fakultas Farmasi dan Ilmu Kesehatan serta Ilmu Sosial Fakultas Ilmu Pendidikan Universitas Sari Mutiara Indonesia di Medan sebagai media ...