Journal Management and Hospitality
Vol. 2 No. 3 (2025): Journal Management and Hospitality (August - November 2025)

Enhancing Tourism Destination Competitiveness Through Digitalization

SWARI, Ni Luh Putu Intan Candra (Unknown)
FITRIANI, Ni Made (Unknown)
DEWI, Ni Putu Kesya Octika (Unknown)
SUNDARI, Ni Komang Rika (Unknown)



Article Info

Publish Date
30 Aug 2025

Abstract

Digitalization has become a major driver in the transformation of the global tourism industry, especially in improving the competitiveness of destinations. This study aims to examine the role and contribution of digitalization to strengthening the tourism sector through a literature review study approach to 10 scientific journals published in the last five years (2021–2025). The results of the study show that digitalization has a significant impact on various aspects, such as destination marketing through digital media, the use of artificial intelligence in managing tourism content, the implementation of electronic payment systems, and the empowerment of tourism MSMEs. In addition, synergy between the government, business actors, and local communities is a key factor in optimizing the use of digital technology in an inclusive and sustainable manner. However, challenges such as infrastructure gaps, low digital literacy, and limited resources still need attention. Therefore, an adaptive and collaborative digitalization strategy is needed to encourage Indonesian tourism to be more competitive in the global market.

Copyrights © 2025






Journal Info

Abbrev

jmh

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal Management and Hospitality (abbreviated as JMH) in increasing innovation and developing healthier entrepreneurial ecosystems under the auspices of PT Batara Swastika Harati Journal The Management and Hospitality Tourism Management aims to relate to current research the role of Tourism ...