Journal of Management
Vol. 2 No. 2 (2023): July - December

The Role Promotion and Location On Purchase Decisions

Rusdi Walinono, Andi (Unknown)



Article Info

Publish Date
12 Aug 2023

Abstract

The purpose of this study is to see how promotion and location affect purchasing decisions at Café Andju Pangkajene Regency. According to the findings of this study, promotion and location have a partially significant effect on purchase decisions at Café Andju Pangkajene Regency. At Café Andju Pangkajene Regency, promotion and location both have a big impact on purchasing decisions.

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Journal Info

Abbrev

JOM

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Management (JOM) is committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The Journal published by Yayasan Pendidikan Belajar Berdikari. The journal encourages new ideas or new perspectives on existing ...