<![CDATA[This study aims to analyze the effect of gamification-based reward and recognition system implementation on employee motivation and loyalty. Data was collected from 100 respondents in specific industries through questionnaires, and analyzed using multiple linear regression. The results showed that the Challenge element in the gamification system had a significant and positive influence on motivation (B = 0.689, Sig. = 0.000) and employee loyalty (B = 0.208, Sig. = 0.005). The Point, Badge, and Board variables do not show a significant influence on employee motivation and loyalty. The correlation coefficient (R) of 0.839 for motivation and 0.730 for loyalty indicates a strong relationship between the independent and dependent variables. R Square of 0.703 for motivation and 0.532 for loyalty indicates that the model can explain 70.3% of variability in motivation and 53.2% of variability in loyalty. Adjusted R Square of 0.691 for motivation and 0.512 for loyalty indicates the model's good explanatory ability after considering the number of predictors. Based on these results, companies are advised to focus more on developing the Challenge element in gamification-based reward and recognition systems to increase employee motivation and loyalty]]>
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