Jurnal Bisnis dan Pembangunan
Vol. 14 No. 2 (2025): Jurnal Bisnis dan Pembangunan

Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Skincare Lucienne Secara Online

Nanda Noviantari Putri (Unknown)
Taharuddin (Unknown)

Article Info

Publish Date
06 Oct 2025

Abstract

Abstract: This study uses a quantitative research method with multiple linear regression analysis methods. Data collection through questionnaires using Google Form. The population in this study were all consumers who purchased Lucienne skincare products online with a sample size of 96 respondents using a purposive sampling technique. The results of this study indicate that price and service quality have a negative and insignificant effect on purchasing decisions, while product quality has a positive and significant effect on online purchasing decisions of Lucienne skincare products. Simultaneously, both price, product quality and service quality have a significant effect on purchasing decisions

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Journal Info
Jurnal Bisnis dan Pembangunan
Website

Abbrev

jbp

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Jurnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Pilitical Scaiences Universitas Lambung Mangkurat. This journal focuses on every research dicipline releted to Management, Finance, Marketing, Human Resources, Operation Production, ...