Jurnal Bahasa Rupa
Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021

INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE: (STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA)

Sri Soedewi (Unknown)
Swasty, Wirania (Unknown)
Mustikawan, Arry (Unknown)
Naufalina, Fariha Eridani (Unknown)

Article Info

Publish Date
28 Oct 2021

Abstract

Shopee and Tokopedia are popular marketplace applications in Indonesia that provide facilities for buying and selling goods online from various sellers or stores. Application is very influential for user convenience in the preparation of information architecture. The Information Architecture uses to compile the information. It is easier to understand for users when interacting with mobile applications. This study uses quantitative research methods by conducting observations, questionnaires distributing, and literature studies to analyzing the information architecture or structure, and knowing the user experience on the Shopee and Tokopedia applications using the tool Optimal Workshop. Information Architecture on Shopee and Tokopedia results is conducted based on the research and analysis, as a whole are good.

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Journal Info
Jurnal Bahasa Rupa
Website

Abbrev

jurnalbahasarupa

Publisher

Institut Bisnis dan Teknologi Indonesia

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media

Description

The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics; Iconography; Iconology, (b) Illustrations, (c) Typography, (d) Photography, (e) ...